Custom Crafted Creations

Custom Crafted Creations

Custom Crafted Creations serves as a digital showcase for their unique, high-end craftsmanship, focusing on custom kitchens, wardrobes, built-in units, TV units, and radiator covers. However, the original design lacked the brand’s luxury feel due to inconsistent fonts, colors, and visual hierarchy, The redesign established a cohesive, polished look to align with the brand’s upscale identity and improve the user experience.

Year

Year

2024

2024

Category

Category

UX/UI Design System

UX/UI Design System

Problem Statement

Problem Statement

The initial design of this luxury furniture website faced major usability issues, with inconsistent fonts, colors, and a lack of visual hierarchy impacting user experience. Navigating the site and accessing quotations felt cumbersome and didn’t reflect the high-end image the client wanted. The redesign focused on creating a polished, cohesive visual identity to enhance usability and align the site with the brand’s luxury appeal.

The initial design of this luxury furniture website faced major usability issues, with inconsistent fonts, colors, and a lack of visual hierarchy impacting user experience. Navigating the site and accessing quotations felt cumbersome and didn’t reflect the high-end image the client wanted. The redesign focused on creating a polished, cohesive visual identity to enhance usability and align the site with the brand’s luxury appeal.

Problem Statement

The initial design of this luxury furniture website faced major usability issues, with inconsistent fonts, colors, and a lack of visual hierarchy impacting user experience. Navigating the site and accessing quotations felt cumbersome and didn’t reflect the high-end image the client wanted. The redesign focused on creating a polished, cohesive visual identity to enhance usability and align the site with the brand’s luxury appeal.

Crafted Solution

Crafted Solution

The redesign created a refined, cohesive look to enhance usability and align Custom Crafted Creations' digital presence with its luxury craftsmanship.


The redesign created a refined, cohesive look to enhance usability and align Custom Crafted Creations' digital presence with its luxury craftsmanship.


Crafted Solution

The redesign created a refined, cohesive look to enhance usability and align Custom Crafted Creations' digital presence with its luxury craftsmanship.


The Main Goal

The Main Goal

The main goal for the redesign was to create a visually cohesive and user-friendly website that reflects the luxury and craftsmanship of Custom Crafted Creations, making it easy for users to navigate and request quotations.

The main goal for the redesign was to create a visually cohesive and user-friendly website that reflects the luxury and craftsmanship of Custom Crafted Creations, making it easy for users to navigate and request quotations.

The Main Goal

The main goal for the redesign was to create a visually cohesive and user-friendly website that reflects the luxury and craftsmanship of Custom Crafted Creations, making it easy for users to navigate and request quotations.

The Research

The Research

Competitive Analysis: Research similar luxury furniture websites to understand industry standards for design, usability, and user expectations. Identify elements like color schemes, typography, and navigation practices that work well in the context of high-end brands.

Competitive Analysis: Research similar luxury furniture websites to understand industry standards for design, usability, and user expectations. Identify elements like color schemes, typography, and navigation practices that work well in the context of high-end brands.

The Research

Competitive Analysis: Research similar luxury furniture websites to understand industry standards for design, usability, and user expectations. Identify elements like color schemes, typography, and navigation practices that work well in the context of high-end brands.

Brainstorming & Ideation

Brainstorming & Ideation

Brainstorming & Ideation

Brainstorming:

  • User Flow: Simplify actions like requesting a quote and browsing products for easy access.

  • Visual Identity: Explore colors, typography, and imagery that convey luxury and exclusivity.

  • Functional Needs: Prioritize features like quote calculators and product showcases for clarity and ease of use.

  • Differentiation: Identify unique design elements that set the site apart from competitors.

Ideation:

  • Wireframing: Create simplified wireframes to improve layout and user journey.

  • Mood Boards: Choose colors, fonts, and styles that reflect luxury.

  • User-Centric Design: Highlight bespoke products through interactive features.

  • Design System: Ensure consistent, upscale design elements across the site.

Sketches

Sketches

Sketches

Final Designs (Mockups)

Final Designs (Mockups)

Final Designs (Mockups)

Iterations

Iterations

Iterations

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Beauregard

Beauregard

Beauregard

Beauregard