EASYPAISA APP REDESIGN

EASYPAISA APP REDESIGN

Easypaisa, a popular app, offers numerous features and functions to meet user needs. However, its User Experience (UX) and User Interface (UI) are lacking. To enhance usability and satisfaction, I undertook a redesign, focusing on improving the overall UX/UI while retaining its core functionalities.


Year

Year

2024

2024

Category

Category

UX/UI Design System

UX/UI Design System

Problem Statement

Problem Statement

Easypaisa's user interface is cluttered and repetitive, with users often encountering the same options multiple times on a single screen. This redundancy and lack of clarity overwhelm users and detract from the app’s usability, necessitating a comprehensive redesign to streamline and enhance the user experience.

Easypaisa's user interface is cluttered and repetitive, with users often encountering the same options multiple times on a single screen. This redundancy and lack of clarity overwhelm users and detract from the app’s usability, necessitating a comprehensive redesign to streamline and enhance the user experience.

Problem Statement

Easypaisa's user interface is cluttered and repetitive, with users often encountering the same options multiple times on a single screen. This redundancy and lack of clarity overwhelm users and detract from the app’s usability, necessitating a comprehensive redesign to streamline and enhance the user experience.

Crafted Solution

Crafted Solution

A streamlined, user-centric redesign eliminates redundancy and enhances usability.


A streamlined, user-centric redesign eliminates redundancy and enhances usability.


Crafted Solution

A streamlined, user-centric redesign eliminates redundancy and enhances usability.


The Main Goal

The Main Goal

To transform Easypaisa into a user-friendly, intuitive app by eliminating redundant options, simplifying the interface, and enhancing overall usability. The goal is to create a seamless experience that allows users to easily navigate the app and access its features without feeling overwhelmed.

To transform Easypaisa into a user-friendly, intuitive app by eliminating redundant options, simplifying the interface, and enhancing overall usability. The goal is to create a seamless experience that allows users to easily navigate the app and access its features without feeling overwhelmed.

The Main Goal

To transform Easypaisa into a user-friendly, intuitive app by eliminating redundant options, simplifying the interface, and enhancing overall usability. The goal is to create a seamless experience that allows users to easily navigate the app and access its features without feeling overwhelmed.

The Research

The Research

To inform the redesign, a comprehensive competitive analysis was conducted. By studying various design systems of Apps like Paypal, Jazzcash, SadaPay and others, I identified the best practices and innovative features that could be incorporated into Easypaisa. This research provided valuable insights and inspiration for creating a superior design system that addresses the app's existing flaws.

To inform the redesign, a comprehensive competitive analysis was conducted. By studying various design systems of Apps like Paypal, Jazzcash, SadaPay and others, I identified the best practices and innovative features that could be incorporated into Easypaisa. This research provided valuable insights and inspiration for creating a superior design system that addresses the app's existing flaws.

The Research

To inform the redesign, a comprehensive competitive analysis was conducted. By studying various design systems of Apps like Paypal, Jazzcash, SadaPay and others, I identified the best practices and innovative features that could be incorporated into Easypaisa. This research provided valuable insights and inspiration for creating a superior design system that addresses the app's existing flaws.

Brainstorming & Ideation

Brainstorming & Ideation

Brainstorming & Ideation

I spent an extensive time brainstorming and ideating on each component of the app. This involved evaluating which elements could be improved and which needed to be reimagined entirely. The focus was on transforming the UX, enhancing visual appearance, and ensuring consistency throughout the app. This process led to significant improvements in usability and aesthetic appeal.

Sketches

Sketches

Sketches

Final Designs (Mockups)

Final Designs (Mockups)

Final Designs (Mockups)

Iterations

Iterations

Iterations

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Beauregard

Beauregard

Beauregard

Beauregard